One of the most important factors that Google considers when ranking websites is relevance. To determine the relevance of a website, Google analyzes the content of each page and compares it to the user’s search query. If a website’s content matches the user’s search terms, it is more likely to appear in the search results.
In addition to relevance, Google also considers the authority of a website when ranking it. Authority refers to the level of trust and credibility that a website has in its industry or niche. Google evaluates the authority of a website based on factors such as the number and quality of links pointing to the site, the website’s age and history, and the website’s reputation and trustworthiness.
