Counterfeiting affects companies’ trust and name with their customers as this infringement leads to decreasing brand quilty and income.
So arising of brand protection services which include:
1- First and vital step, is the registration of the brand of the company to obtain the right of the brand.
2-Validation of the products or services, these days, could be done through a QR or a label for the product.
3- Detection of the infringement points and this is done through brand protection companies.
4- prosecution and removal of this piracy.
5- Reporting and informing the intellectual property status.
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