b2b inbound marketing strategy
Business to Business, or B2B, is at the forefront of the world economy. Even when it comes to selling products or services directly for the consumers, supply chains cannot be properly established and/or maintained without B2B companies. Companies purchase products and components such as raw materials and capital goods that are used in the manufacturing process. The finished products can only then become available for individuals via B2C transactions. The rise of the Internet and the Digital era has marked a tectonic shift in the way Business-to-Business companies conduct their transactions. They now use e-commerce as the driving force to achieve increased profit margins, revenues and business growth. The B2B industry has indeed strived to expand and innovate over the past few years in light of technological progress being made available.
