It costs businesses 6 to 7 times more to attract new customers than to retain an existing one. Existing customers are substantial drivers of your business’ growth and prosperity.
When it comes to adopting an Inbound Strategy, delighting and consistently engaging with them is of paramount importance to sustain growth. Therefore, the goal during the delight stage is to strengthen customer loyalty towards your brand. A happy customer base will definitely encourage them to share their experience with their friends and acquaintances, thereby boosting your business’ exposure, reach and reputation.
You delight them by following up with more relevant and timely information that will help them in the future.
