digital marketing content fade stories last
Once upon a time, there was a chocolate factory in Alexandria, Egypt, whose owner had named it after a stray deer that used to roam near the factory’s playground. The deer died in an unfortunate accident but it’s now an evergreen memory. I hope this answers the timeless ‘What’s better than chocolate?’ question, the answer is chocolate with an emotional story. You can view the example of Hershey’s Kisses on VerveVideos.com with an explainer video.
Storytelling has been around for decades, with the evolution of products and consumer preferences, one thing remains constant, our fondness of hearing stories.
