At this point of the buyer’s journey, the visitors are effectively converted into leads. They are also qualified and have expressed a genuine interest in your company.
This is basically the stage where the sales process takes place, and qualified Inbound Leads are converted into paying clients, and you close the deal.
It is perhaps the most critical stage of the Inbound Marketing funnel. As far as the Inbound Strategy is concerned, your business should push the envelope and raise the stakes.