inbound marketing engage stage examples

At this stage of the Inbound Marketing methodology, your business must establish contacts. Contacts are anyone your business market to, sell to, partners with, engage with, or employs. Your business is creating a relationship with these individuals. Having a strong contact database is key at this stage. Storing data about who these prospects are, what they want from your business and segmenting them with your suitable products and services is the way to go.