You only have a couple of minutes, so make the most out of it by using powerful words that viewers can easily remember. When explaining your product or service’s virtue, it is best to focus on its benefits.
For example, if you want to discuss data, put them on a chart. People respond better to visual cues, and charts and other visual aids help your audience to better retain information.
If your video is about a product that you are selling, show them examples of it that can benefit them as consumers.