Social media inbound marketing: why is it relevant?
Nowadays, almost everyone is on at least 1 social media platform. This implies that including social media in your marketing strategy allows you to reach vaster audiences with the click of a button (and a whole lot of planning, of course.) It makes no difference if you own a small, local business or a large, multinational one. Social media is much more than a trend. Even though social media alone will not drive business development, it is a crucial component of your business marketing plan.