Search Engine Marketing Services, or SEM. Also known as PPC or Pay Per Click Services. They are a type of online marketing, which helps you grow your business effectively through Google Ads

?What is Google AdSense

Google AdSense is an advertising service provided by Google through which ads are displayed on different websites depending on the content that the user searches for through the search engine, so that the owners of those websites receive a financial return in return for the ads they publish, which represents a part of the profits obtained by Google In return for publishing those ads, it
is worth noting that website owners can insert ads on their sites by pasting a code written in JavaScript.

?How Google AdSense works
When a user searches for any topic through Google, a list of multiple search results appears across the search results screen, and those results are generated through a Google algorithm based on providing results that are most relevant to the subject of the search conducted by the user, and besides that Through the Google AdSense service, Google presents a set of ads similar to the user's search topic.

 Google AdSense is not limited to displaying ads on those websites affiliated with Google itself; It allows other sites to integrate their ads with Google ads so that those ads appear anywhere across the World Wide Web. The ads that are displayed on websites using Google AdSense are reviewed through several factors to filter those ads; This is in order to prevent inappropriate content or text from displaying through these ads and to ensure that they comply with ethical, professional and editorial standards.

Choosing the best types of Google ads
What distinguishes advertising solutions on Google is the availability of many advertising platforms through which you can target your customers and achieve the best results due to the suitability of advertising platforms with the various characteristics and nature of the audience of Internet users from potential customers to achieve the highest possible interaction rate, which include:
Google and partner search engines
The Google Display Network of websites, blogs, and mobile appsYouTube NetworkChoosing the platforms for displaying ads for your business and the type of advertisement must be related to the nature and activity of the target audience on the Internet, the content of the advertisement, and the goal of the advertising campaign, including:
Increase the awareness and popularity of your business Brand Awareness
Generating Leads Increase your website traffic Promote the official mobile app for your business App PromotionIncrease Sales Online Shopping AdsIncrease the number of views of your promotional video content
The types of advertising options on Google are

Search Ads Google Search Ads
 Search Network Ads “Search Engine Ads” is the paid marketing option of SEO that also includes search SEO that shares the same goal of producing search results “SERPs” for specific words and terms related to your industry that are used by your potential customers and current ones to increase your website traffic and “Completed Conversions” like purchases and engagement with your business.
SEM paid search engine marketing campaigns through Google ads provide the opportunity to appear continuously on the first page of search results for your potential customers in a distinctive way, above the organic search results, with the highest possible interaction rate due to reaching the target audience at the right time when they search for what you are searching for.

By promoting it's services and products with achieving an interaction and completion rate of desired conversions ranging from 65% to 80%. Search network ads are also called Google PPC ads, as they provide the option to pay-per-click (PPC), where the cost of advertising on Google in search engines is calculated only when interacting with the advertisement by clicking on the advertisement or on the “Ad Extensions” which include (links to other pages in Your location – your business’ geographic
location information – official contact numbers – messaging options) regardless of the number of ad views

In addition to the high interaction rate with search engine ads, Google PPC Ads also provides the ability to determine the price or the maximum cost of the “Maximum Bid” bid on the ad spaces to achieve the best results and the expected return on investment within your advertising budget.
Search network ads are the most suitable choice for text ads and “Google Shopping Ads” that e-commerce sites and other commercial activities rely on to directly market the available products and increase the volume of online sales. Product price – the name of the website or online store” to encourage search engine users of your potential customers to complete purchases.