?What is digital marketing digital marketing

Marketing is as old as time, an essential element for the success of any business, regardless of its size and the field to which it belongs. For decades, marketing has been confined to magazines, newspapers, and road signs.

This is the picture of the issue that develops and becomes effective until the advent of the modern Internet and the change of something new and a new concept of marketing.

Digital Marketing, Trade Marketing, Relationship Marketing, Marketing and Ready-made Marketing Listen thy, mediocre

Through digital marketing, e-mail, social networking sites, search engines

Online marketing is the most important and largest marketing arm, electronic still falls under marketing and is not synonymous with it, digital marketing with modern distribution.

For example, SMS marketing can be obtained from whether the phone is connected or not, and it belongs to digital marketing.

Modern business communication to modern e-commerce only, e-commerce and modern business background and Gulf

It is based on the concept of "E-CRM", an abbreviation of the term for Electronic Customer Relationship Management, and Electronic Customer Relationship Management, by studying the market, including existing customers, existing and old customers, and giving the opportunity to participate in research and development of products and services provided.

From here the new commercial markets for marketing adopted by digital  commercial digital marketing

Note: E-marketing is synonymous with marketing, and the two terms are used to express the same idea.

Characteristics and features of digital marketing

digital marketing challenges

1. Diffusion of digital channels: Consumers use many digital channels, a group of devices that use different protocols, specifications, and different interfaces, and they interact with these devices in different ways and for different purposes.

2. Great competition: Digital channels are more effective compared to traditional media, which makes them attractive to almost all businesses of all sizes. As a result, there is a lot of competition to reach potential customers through digital marketing channels.

3. Databases bloated: Consumers leave behind a huge series of data in digital channels, and therefore it has become difficult to deal with this data professionally to reach the right targeting to achieve the best possible results.