SEO optimization:
SEO is the part that uses natural techniques to appear on SERPs without brands paying anything,
Show Show content at the top of search results.
C.G. Search Engine Optimization for Hundreds of Distinctions
SEO techniques in three categories
Off-page SEO:
It builds the site's reputation and authority by linking it to other high quality sites.
Off-page SEO techniques include:
Link building (getting high-quality backlinks) from other websites and managing local listings and profiles.
When many sites on the web link to your site, this shows search engines that your site is trustworthy and reputable; Which increases its search rankings.
The difference between SEO and SEM
They are two unique elements of search marketing, but when you compare search engine marketing vs. search engine optimization,
You will find that there are overlapping similarities and differences that separate them.
The main difference between SEO and SEM is that the former uses natural strategies
To appear on the SERPs, while the latter uses paid tactics.
Although they often work in tandem, it is important not to use the terms interchangeably because they do not mean the same thing.
How does search engine marketing (SEM) work?
Search engine advertising depends on the auction system. In this auction, there are two main factors to consider in order to excel:
Max CPC (cost per click).
The relevance of the advertisement to the user's search.
In the auction system, advertisers (companies) compete with each other to rank higher on search results pages, and whoever offers better factors than the other in the auction is the winner and ranks higher in the search results.
Not only does biding $3 per click from you and $2 per click by your competitor mean that you are the winner, you must also take into account the fact that relevant content plays a major role in this process.
