Local SEO differs from traditional SEO, where local SEO efforts are concerned with improving the ranking of sites in local search results pages (Local SERPs) in front of potential customers who are looking for a headquarters or branch for a specific service or product near them such as The search term is “nearest pizzeria”.
46% of Google searches are local searches in which the search engine user aims to find the nearest desired service or product provider and 78% of local search results through mobile phones end with a visit to business branches during the same day compared to 34% of users Personal computers and tablets.
There is no better chance of gaining new customers than when customers need and search for your services and products by appearing in the highest possible rank in local search results or in the first three Google's local pack results that appear above the search results in addition to appearing in a unique location with every detail Business activity which includes name, address, official working days and hours, contact numbers, website link, photos or a short promotional video of the business when your company is listed on Google My Business.
Local SEO Benefits
SEO companies in Egypt aim to increase the volume of visits to your website by issuing search results to potential customers for free without using paid search engine ads in general without focusing only on local search results for potential customers near your headquarters. or branches of your business.
There are many benefits of creating sites for local search results (local SEO), the most important of which are:
- Appear in local search results for potential customers and increase the chance of attracting new customers
- Get a higher click-through rate for local search results than for general search results (increased site visits)
- A better return on marketing investments by creating an opportunity to increase sales from potential customers
- Stand out with a completed profile and listing on Google My Business for free
- Provide all business information to potential customers to reach the best decision and prefer your business solutions and services over competitors
- Increase the trust of potential customers through positive ratings and comments
Local search ranking factors
- How close is the headquarters or branch of your company or business to the user of search engines
- The relevance of the search term used for the services and products available and the content of the website
- Current and former customer reviews of your business and the services and products they have acquired
