What is digital marketing?
Refers to all the marketing efforts of a digital marketing agency using electronic devices and the Internet, in which digital channels such as search engines, social media, email, and various websites are utilized in order to connect with existing and potential customers.
What distinguishes it from traditional marketing?
While traditional marketing may be present in print ads, telephone communications, or any other tangible marketing material, digital marketing can occur electronically and online. This means that there is an endless number of marketing means for brands including email, video, social media or website based marketing opportunities.
Digital Marketing and Artificial Intelligence
Today it is clear that artificial intelligence is disrupting all fields, and it seems that the digital marketing sector is no exception. During the past few years, many startups have emerged that are trying to take advantage of this technology to improve the content of advertising messages and raise the return on investment in marketing campaigns, whether through email or through social media platforms.
Since the field of digital marketing depends on huge amounts of data that must be processed quickly and permanently, digital marketers using artificial intelligence techniques to process that data allow them to develop more efficient digital strategies, and expand their business without the need for large capital .
Here are some of the applications through which artificial intelligence can revolutionize the field:
Online Ads: The majority of online ads are powered by an AI-powered delivery system called Programmed Advertising. This system facilitates the purchase and sale of advertising space within fractions of a second.
Deliver a personalized user experience: By collecting and analyzing user data, AI enables marketers to explore user likes, dislikes, behavior patterns, interests, and activities that millions of people do every day.
AI-powered chat bots: AI-powered chat bots can talk in a semi-human way with users, and they don't get angry when the user asks any question whatsoever, and they can answer many inquiries at the same time.
Predictive analysis: Statistical models and programs are used to predict the customer's future behavior, by studying his past behavior and characteristics. In this way, AI helps marketers learn more about their customers, such as what price they expect for a particular product.
