• Digital Marketing is the use of the Internet, mobile devices, social media sites, search engines, advertising and other channels to reach consumers. Digital marketing is a subset of traditional marketing, with digital marketing going beyond the Internet to include SMS service, electronic or interactive billboards, and other online advertisements to promote advertised products and services. Some marketing experts consider digital marketing to be an entirely new endeavor that requires a new way of communicating with customers and requires new ways of understanding customer behavior compared to traditional marketing The prices of a digital marketing agency vary according to the quality and the company.

• Digital Marketing relies on digital technologies including websites, social media, blogs, email, and mobile apps to reach new customers and connect with loyal customers. Digital marketing strategies consist of many components, depending on your type of business, how you interact with your customers, and the goals you want to achieve, but most digital marketing strategies must include five key areas for success.

• E-marketing is different from digital marketing. E-marketing is advertising only on the Internet, while digital marketing can take place on many platforms such as a phone, on a subway platform, in a video game or via smart applications.

Other uses of digital marketing:

Digital marketing is used to market more than just products and services. It is widely used as marketing people or personalities to things like companies, political parties and ideas. Political parties use digital marketing to target voters with positive text messages about their candidates and negative text messages about their opponents, and ads are assigned to recipients who frequently visit certain digital channels, such as Facebook news feeds and YouTube channels.

Digital Marketing and Challenges:

Digital marketing faces special challenges for its providers. Digital channels are proliferating rapidly, digital marketers have to keep up with how these channels work, how they are used by users and how these channels are used to effectively market things. In addition, it has become difficult to capture the attention of users of these channels, because they are overwhelmed with advertisements from many companies. Digital marketers also find it difficult to analyze the vast amounts of data they obtain and then find new ways to exploit it for marketing.

The challenge of capturing and using data effectively highlights that digital marketing requires a new approach to marketing based on a new understanding of consumer behaviour. For example, it may require a company to analyze new forms of consumer behavior, such as Facebook clicks and tweets.