Marketing methods vary according to what attracts the market the most, and any digital marketing company in Egypt seeks at the present time to use the newest ways and take advantage of the huge importance of digital marketing to attract the targeted audience and engage with them to increase the revenue for the business owners or brands.

What is digital marketing?

Digital marketing is a form of modern shopping that depends on completely digital methods and means that are all centered around the Internet and exploit this network to promote various products and services and attract consumers to them in any possible and effective way over the Internet.

Digital marketing takes advantage of all digital devices that connect to the Internet in order to create marketing and promotion that attracts users of these devices.

Where is digital marketing important?

There is great importance in our contemporary time to extract and use a successful digital marketing mechanism, as we always see more companies and different business destinations tend to this sophisticated type of marketing.

The most important reasons for the importance of digital marketing are:

Helping to develop a clearer and specific plan for the company's workflow, especially in terms of marketing. Knowing the type of clients and customers to be served is very necessary to determine the characteristics of these customers and what attracts them.

Any company will have trouble understanding the digital market and the inability to exploit it if it does not give digital marketing the importance it deserves.

Competitors will control the market you are in if you get used to using traditional marketing and do not take advantage of modern marketing strategies and methods.

Digital marketing helps you to know the type of your customers, their impressions of you, and what your weaknesses are Not having a digital marketing plan means that there is not enough funding and specialists in the digital market, and thus this constitutes a great weakness in front of competitors.

Failure to exploit this marketing may lead to loss of money or to be wasted in traditional duplicate promotional methods Exploiting digital marketing helps you follow the market situation and popular fashion among people and exploit them to your advantage instead of standing behind competitors and not catching up with the current.

what is tasks of digital marketing?

It is clear that digital marketing is of great importance and that is why there should be an independent and dedicated team for this in any company or work team.

This team has a responsibility to promote the company's brand and ensure that people remember it constantly and attract them to it in different innovative ways that often rely on channels or digital media that are already known to everyone, such as Facebook and others.

The specialized team conducts a study of the popularity and status of the company towards each of the marketing channels, i.e., for example, it must analyze and monitor the status of the company on Facebook, as well as Twitter and others, and it must draw up reports and compare the weaknesses and strengths of these channels and work to balance them.

If the company relies on a website mainly to promote its business, then there must be a specialist in SEO operations, and he must supervise all tasks related to improving the appearance of the site's name when searching for something synonymous with the company's products, name or brand in a search engine Google, for example, and also monitors people's visits rate and what interests them the most, according to the intensity of the visits, etc.

The tasks of the person responsible for digital marketing do not stop at these examples only, but they are broad and varied according to the type of company and the channel or method that it has taken to promote its services and products.Of course, most companies today rely on more than one channel and means at the same time, and this means that they need a number of specialists and experts. To hire them according to their places of expertise, some of them lead promotional campaigns on social media sites (Facebook and Twitter, for example), and some of them develop a strategic plan for the company's content on their website, and many more.

what is Digital marketing tools and tools?

Digital marketing means, also referred to as marketing channels, are many and varied, but the most popular one is

Channels that depend on search engines: any engines such as Google or Bing and others, as many people discover a site through the search results of these engines, and it is natural for them to receive great interest from companies to improve their appearance in the search results, and this type of channel or means is branching out of it. The second is not different in principle except that it focuses on services such as Google Adwords so that companies pay search engines money to display their contents at the forefront of search results, etc.

Channels that focus on everything related to e-mail and sending messages to announce a new product, remind about the importance of a product, or promote attractive offers, etc.

Multiple social media, including all popular networking sites such as Facebook, Twitter, Instagram, and others

Means that focus directly on your website and people visit the site directly without the help of search engines

Means that focus on anything other than digital promotion methods, such as placing advertisements for your company on sites other than the site or within mobile applications, etc.