What is digital marketing?
digital marketing, or as some call it, electronic marketing, includes all the effort expended in marketing using electronic devices or the “Internet” space.
All businesses today use digital marketing channels or digital channels such as social media, search engines, e-mail, in addition to websites, to facilitate access to current customers and potential customers in the future.
Someone can tell you that inbound marketing and digital marketing are the same!
But there are some small differences for sure! After many experience and conversations with marketers and business owners in the Arab Gulf, the Levant, North Africa and even Europe and the United States, I learned how these differences have a great impact in all areas.
Why do we need digital marketing?
Whereas traditional marketing may be found in print ads.
Or phone calls, or the usual face-to-face marketing.
As for electronic or digital marketing, it can happen electronically, of course, and over the Internet.
This means there are an endless number of possibilities and options for brands
Including email marketing, video, social media marketing, or website marketing opportunities for electronic menus and boards.
Digital Marketing in Egypt is vital to increasing awareness and interest in your company or business and your brand
And the most likely current time is that every brand has a website
Whoever does not have a site you can start creating a site from here
Or at least they have a social media presence or even an advertising and digital marketing strategy.
Digital marketing and digital content creation is so popular these days that consumers and customers rely on it as a way to identify brands.
To be sure, I'll ask you this question:
What would you do if someone came to you and told you about a new brand or new business?
In short, in order to be able to compete as a business owner, you will need to adopt some effective digital e-marketing methods.
Since digital marketing has many options and strategies associated with it
Where you can get creative and try a variety of marketing tactics depending on your budget!
With digital marketing you can also use tools like analysis platforms, monitor success, and ROI for your campaigns much more than you can do with traditional marketing such as billboard or print ads.
Definition and clarification of the relationship between digital marketing and companies?
Digital Marketing defined by the use of various digital tactics and channels to communicate with customers as they spend most of their time on the Internet.
There is a set of tactics that fall under the umbrella of "digital marketing".
Starting from the website itself until reaching the company's trademark online
Digital ads, email marketing, online brochures, and much much more.
The best digital marketers have a clear picture of how to achieve their overarching goals
With the help of digital marketing campaigns, and depending on the marketing strategic goals, marketers can offer a larger marketing campaign through both free and paid channels.
For example, you could create a series of articles to bring in leads
To buy a new eBook recently created by the company! How ?
For example, by promoting these articles through paid posts
Or free on social media accounts for work, or by creating an email campaign and sending it to those who may be interested or to those interested who provided their information via a link on the company page.
