An introduction to configuring websites for search engines
The value of the search engine is its ability to increase the audience that will read your content by more than any other marketing method, so it is necessary for the success of page content that you learn how to adapt the content to search engines. The way you write your page directly affects the evaluation and ranking of your page in the search engines, so you have to write in a way that the search engines understand and relate to what the browser actually needs.
What is SEO?
SEO is an acronym for Search Engine Optimization, which describes a series of techniques that are applied in order to improve the appearance of website pages in search engines. The goal is for those pages to appear in advanced ranks (we call them Rank) when searching for a specific word. That is, it appears on the primary search results pages.
SEO techniques
I guess there is an SEO agency in Egypt that use These techniques that can be divided into two main groups: -
1-white-hat SEO: These are the techniques recommended by search engines to improve the appearance of the site in the results, and to improve the design and display of the pages and the content of the site in general, as they are techniques that are considered safe and give long-lasting results.
2-black-hat SEO: It is a discarded technique its application may have disastrous and negative consequences on the site, and in the worst case the site may be completely removed from the search engine, you can learn more information about these technologies through DesignHammer's 17 Black Hat SEO Techniques to Avoid list.
When we talk about SEO, we mainly target the main search engine Google, as it has a share of 91% of the market, making it the number one search engine in importance, but most of the techniques discussed are applicable to both Bing and Yahoo search engines.
Ranking System
In order for the search engines to show the results most relevant to your search from the sites that are archived with them, they use a classification system or criteria for evaluating pages, there are more than 200 factors that affect the evaluation criteria of any site, it is impossible to discuss all of them, but we will discuss the most important and most influential of these factors :
1-Links
When we talk about links, we are talking about PageRank, as we explained earlier in the SEO term table, the PageRank standard is an algorithm for analyzing links that refer to every web page on the Internet that was developed by Lary Page, co-founder of Google.
This algorithm takes into account the "number of external links" referring to each page on your site - each external link (on another site) that points to your site is taken as a vote for your site, the more votes the higher your Pagerank ranking.
A note that should be taken into account in this criterion is that it is not a democratic vote. Not all external links that refer to your site have the same weight and weight in evaluation, because links that come from more reliable sites have a greater impact than links that come from less popular sites
2-KeyWords
What is the frequency of keywords (the keyword of the page's subject) on the page? The search engine checks how many times the word is repeated on the page, and whether the signature really talks about this topic, is the keyword present in the URL, domain, or page title, Sub-headings, content etc, then this page will be considered more important and related to this topic (the keyword).
3-Site Age
Google considers old sites more reliable than new sites, so the age of the domain is one of Google's evaluation criteria.
4-Freshness
Often whenever the content of the site is updated constantly and at a steady pace is a good thing for Google, whether that update is by adding a new page or updating the site’s pages is a sign that the site is not dead.
5-Updated search algorithms
Over the years, there are updates made to the algorithms that govern the evaluation system for site pages. These updates increase the quality of the search results. They improve the evaluation criteria for the content of the sites. This means that you must constantly follow the updates that take place on the algorithms in order to be aware of the evaluation criteria. So that your site does not get out of the game, for example, the update that took place on the basic Google algorithm (which is called by the way Panda) in 2011 affected 12% of the search results.
This means that the sudden decrease in the number of visits to your site may be the result of changing the Panda ranking algorithm adopted by Google, SEOMoz, which displays Google's algorithm updates in a permanent link that occurs annually.
