social media emerged as a tool that was used to interact with friends and family, and then some companies took advantage of social media as a new method of communication to reach customers, and it was also used to exchange information and ideas with people around the world.

Benefits of social media

Social media supports a variety of activities such as photo sharing, blogging, social games and video sharing. Social media in Egypt is used to keep in touch with friends and family and find people from all over the world. Social media is an indispensable tool for finding clients, sales, ads and promotion. For some products and providing some services to customers, some governments and politicians use social media and social media to communicate with voters.

There is a large and distinctive role of social media in helping companies, as it facilitates communication with customers, which allows the integration between social interactions on e-commerce sites, and helps in gathering information and conducting market research, and social media helps in promoting products and services and helps In sales distribution

Percentage of social media users

Research indicates that about 81% of Americans have been using social media and social media since 2017, and there is a continuous increase in numbers, and in 2005 the percentage of adults who use social media was about 5% globally, and now there are nearly 2.5 billion social media users, according to the Pew Research Center, social media users are young people, about 90% of them are between the ages of 18 to 29 years old, and they are highly educated and wealthy people.