Digital Marketing is a marketing mechanism that takes place on the Internet, and the digital technologies that are based on the Internet, the most important of which are: computers, media, mobile smart phones, social and digital platforms that are all used for the purpose of marketing services and products, and the essential difference between this marketing and the traditional However, its implementation is limited to different digital channels, which gives Advertising agencies in Egypt the ability to better control data tools in order to analyze the effectiveness and success of the marketing campaign.

The importance of digital marketing

There is no denying the importance of digital marketing for institutions and companies, as its importance for entrepreneurs is no less than other elements that are taken into account during the implementation of their projects, given that it can play an effective role that makes a quantum leap in raising the rate of sales, and clearly identifying the product or brand Note that failed or unsuccessful marketing is one of the most important reasons for the failure of the project, as some merchants believe that putting the product on the market is sufficient to market itself and achieve sales, but this matter is rare, so you must consider the use of digital marketing, and we refer to some points that She refers to this as follows:

• Low costs and good results: Digital marketing is considered to be of low cost compared to the expenses of a traditional marketing campaign for which a large budget must be allocated; It is sufficient for the merchant to create a page on a social media site to promote his products, goods and services, in order to achieve sales and make money.
• Targeting customers: digital marketing can ensure that a wide range of targeted potential customers is reached accurately and correctly, thus ensuring the completion of sales; Where the specifications of the customer who would like to see the marketing campaign can be determined in accordance with the type of product, it can be determined based on age, gender, place of residence, or income level.
• Creating a brand: It is one of the most important points that must be focused on in order to build a successful brand on the Internet, and this can be achieved by creating content that includes, identifies, and explains the mark.
• Fast results: Digital marketing ensures that merchants can obtain the results of the marketing campaign within a short time ranging only a few hours after its launch, as it is possible to know the extent of its effectiveness, and to amend or change it to fit with the new data that have been observed since the start of marketing.
• Accurately measuring results: It is one of the important stages in order to ensure that the set goals are reached when measuring the impact and success of the advertising campaign, which is very difficult in traditional advertisements, and requires experts to analyze it, as digital marketing provides the ability to measure the size of the audience on social networking sites, and the extent What you achieve in daily, weekly, monthly and yearly growth, in addition to knowing the performance of paid ads, which is illustrated by numbers and statistics around the clock.

Digital Marketing Goals

The goals of digital marketing are to link institutions, companies, or organizations with a wide range of their audience through the use of various digital channels, and the use of the vast number of devices in the process of linking users to companies via the Internet usually, as individuals marketers use various means that help them reach the largest possible number. Of the target group members within the shortest time; In order to draw their attention to the products and services they provide, and thus start making sales, and achieve profits; It can be said that the main purpose of digital marketing is to promote various goods and products with the aim of selling.