If you have a company headquarters and many people do not know about it, the first thing you will do is publicize and advertise for this company, so that the largest number of people will know about it, as well as SEO, if you are interested in SEO and improve your site for search engines, you will get more visitors who Know more about your site, we can say that the benefits of SEO for your site are as follows:
- Significant increase in the number of visitors to your site through the search engine.
- Search engines interest in archiving your content quickly.
- You appear on the first page of the search within the first ten results.
- Improve your sales if you own an online company.
- Customers trust you more because the customer trusts a popular thing on the Internet.
- Preserving your brand in the minds of the target groups.
Why should you improve your SEO?
Because if you own a site that represents a brand and many people do not know about it, it will certainly not have any value no matter how much you provide high-quality products through it, unlike other sites that offer products or articles of lower quality but are famous, this is the same The thing.
You must improve the SEO on your site by hiring SEO company in Egypt so that people know you and increase the number of visitors to your site, without caring for SEO, you will not have a presence on the Internet.
How do search engines work?
Before we talk about how search engines work, you must understand that a search engine is a program that has three tasks that it performs. Some of these tasks require you to help the search engine to do this task to the fullest, which is finding you and providing good content.
The three search engine functions are crawling, indexing, and ranking, what does this mean? Let's take it one after the other.
Search engine crawling
This task is carried out by robots, bot search spiders, or those small software that Google and other search engines use to identify your content, these engines have names, for example Google search engine named Googlebot, Bing search engine named Bingbot, and other search engines.
The crawling process, or in English Crawl, starts from the URL, so when the search robot finds a new URL, it immediately analyzes its content, reads it as you read it, and recognizes paragraphs, headlines, subheadings, pictures, videos, and other types of content.
If the page crawled by the search robot contains links, it will also crawl those links and analyze them, and therefore it is always advisable to link the content together by placing other links from your site on the new pages that you write, whether it is a content page or an article.
After the crawling robot completes its task, it sends the crawled pages to the indexing or archiving stage or in English Index.
Search Engine Index
The crawled pages are sent to the Google index or the indexes of other search engines, but we will focus on saying about the Google index because it is the largest search engine on the Internet.
The Index Index is a huge database, let us simulate this index like a notepad in which you write down all that passes through you during the day in moments, but here Google adds any web page that crawls it to this index, and you can imagine the size of the data, And you can imagine the number of links in all the sites on the Internet.
After the pages are indexed, the last stage of the search engines process remains, which is ranking, which means page ranking and ranking.
