1. The largest customer base available on the Internet
The number of Facebook users has increased to more than 2 billion users, with one and a half billion daily active accounts around the world and more than 150 million daily active accounts in Arab countries. The volume of interaction and personal accounts is constantly increasing, and this provides a competitive advantage for Facebook marketing, as it guarantees for any business the presence of its target customers according to the service or product available locally and internationally on Facebook daily.
2. Better target customers
Facebook provides a preference for marketing through paid advertising campaigns by carefully targeting a specific category of customers through the basic data available for any advertising campaign through (specifying specific age groups for targeting - determining the detailed geographical locations of target customers - choosing the customer category based on the educational level and Interests and Professions - determining where to display ads on the various Facebook platforms - Working with Facebook marketing agencies).
3. Marketing campaigns development based on performance analytics
E-marketing or internet marketing provides a competitive advantage over regular marketing methods through the statistics and performance analyzes available on various social media sites, the most important of which are Facebook statistics available for each page, which include (the number of audience following your business page - the number of daily visits to the page - the number of followers The daily content of the page - the daily percentage of interaction with the content of the page - the volume of activity for different time periods each day - the number of the page audience from different countries and geographical locations - the age groups of the page audience).
4. Best time and cost savings
Regular marketing campaigns take more effort and time than internet marketing, especially in routine procedures such as licenses, official contracts or even printing advertising materials, in addition to a significant increase in marketing campaign costs compared to the actual return of these campaigns.
5. Improve customer service performance
Facebook can be used to provide distinguished customer service at the lowest possible costs and is available around the clock throughout the day without the need to provide call centers and customer service that require the appointment of a large number of qualified employees and incur more costs by using your business page on Facebook as a customer service platform.
6. Increase customer confidence in your business
Facebook provides another important marketing feature, which is customer reviews for your business page, through which customers can post an evaluation of their business experiences, in addition to the ability to list details of positive and negative dealing experiences.
