What is digital marketing and what are its steps

 Definition of digital marketing

 is the marketing component that uses the Internet and internet-based digital technologies such as desktop computers, cell phones, media, and other digital and social platforms to promote products and services

The main difference between digital marketing and traditional marketing is that digital marketing is carried out exclusively through digital channels, which gives marketers more control over data tools to analyze campaign effectiveness

What is a digital marketing strategy:

.The digital marketing strategy is a plan that shows how to use digital channels to achieve the company's goals

What are the steps of digital marketing?

The first step: (website)

Create a fast, appropriate and responsive mobile website that contains many sales pages to introduce the company and display its products through specialized digital marketers 

The second step: (SEO)

The performance on the search engine should match the appropriate needs of the search engines, while taking into account the filtering of the search engine and the outgoing and incoming pages of the search engine,

The third step (content marketing)

Based on the results obtained from keyword research and auditing, we develop a marketing content plan that includes the following:

• The type of content to be added to the site (videos and texts)
• Publication time (publication calendar)
•  Ability to update (can include social media, email, and pay-per-click advertising campaigns)

The fourth step: (Marketing through social media platforms)

Make the most of the platforms through branding and sales campaigns. Identify the appropriate platform channels for your company (based on customer profile)

The Fifth Step: (Email Marketing)

Creating mailing lists by using the links on the website page on the channels of communication platforms and websites. The main goal of this type is to make transfers and click on links to view the products or services provided (CTA), That pushes users to register or download materials for free, and thus the creation of several marketing channels through mailing lists pushes subscribers to move from the awareness stage to the conversion stage.